The Most Popular Roulette Strategies & Their Business Implications

by Marko Galić, Project Manager & Game Mathematician


NSoft is launching Power Roulette soon, a new take on classic online roulette with extras like Power Numbers and Free Rounds, boosting the excitement without cranking up the risk for operators. This game's a standout with wins up to 2500x your stake, a leap from the usual 36x, yet it keeps the volatility in check, balancing big win potential with consistent operator margins.

As we count down to release (you can get on the waitlist here), here’s a peek from my analysis of how roulette strategies shape the iGaming scene: players mix it up from cautious plays to bold bets, all affecting software dynamics and operator profits in interesting ways.

A Closer Look at Popular Strategies #

Now, I want to make it clear: there's no winning strategy for roulette that holds up in the long run, but players do go for strategies that match their style, from cautious to bold. Let’s break them down:

Martingale: This one’s the comeback kid of roulette strategies. Players double their bet after every loss, so the first win recovers all previous losses plus a profit equal to the original bet. From a business perspective, it's a double-edged sword. It can lead to high volatility in player betting patterns, meaning our systems need to be robust enough to handle these swings.

D’Alembert: Less aggressive than Martingale, D’Alembert is a gradual climb. It only works on even bets, like red or black. Players increase their bets by one unit after a loss and decrease by one unit after a win. It's a strategy that appeals to the cautious player, which for us means longer play sessions and more consistent betting patterns.

Fibonacci: Here’s where things get a bit more intricate. This strategy uses the famous Fibonacci sequence, where each bet is the sum of the two previous bets. It's a fascinating interplay of mathematics and chance, and from our standpoint, it highlights the importance of having a mathematically sound, yet engaging game design.

Andrucci: Based on the chaos theory, this strategy bets on the idea that numbers will eventually balance out. Players might choose a number that hasn’t come up for a while, expecting it to appear soon. It’s a bit of a wildcard strategy, but it adds an exciting unpredictability to the game.

Labouchere: Also known as the cancellation system, Labouchere is for the strategist who loves a good plan. Players set a goal for how much they want to win, break that amount into smaller bets, and work their way through the list. This can lead to prolonged and engaged sessions as players are deeply involved in their own betting patterns.

Paroli: The optimist’s Martingale, Paroli involves doubling the bet after a win, rather than a loss. It’s a ‘strike while the iron is hot’ approach that can lead to big wins and, consequently, big engagement and excitement for players.

The Business Implications #

So, what does this all mean for us in the business? It's more than tweaking game mechanics. It's about understanding player behavior and its economic impact. Here's what we focus on:

Player lifecycle & value: Strategies like Martingale or Fibonacci can influence the length and frequency of play sessions. A strategy that encourages longer play can increase player lifetime value, a crucial metric in our industry.

Risk management: High-risk strategies like Martingale may lead to significant wins (or losses) in a short period. This demands robust risk management systems to balance the casino's profitability while ensuring fair play.

Game design & customization: Understanding these strategies guides us in designing games that cater to different types of players. For example, a game that supports the Andrucci system might appeal to players who prefer pattern-based betting.

Marketing & player acquisition: Knowledge of popular strategies can inform our marketing efforts. Tailoring our messaging to highlight how our games accommodate these strategies can attract seasoned players looking for a platform that supports their preferred style.

Regulatory compliance & responsible gaming: We must ensure that our games, while incorporating these strategies, promote responsible gaming. It's essential to balance strategic complexity with mechanisms that prevent problem gambling behaviors.

Balancing the Wheel #

In a nutshell, as game mathematicians and strategists, our job is more than making engaging games. We are the architects of a gaming experience that respects the player's intelligence, caters to their strategies, and prioritizes their well-being. That’s why we have measures like betting limits, educational resources, data analysis, and ethical design to make sure gaming stays fun and fair.

It's all about balancing the excitement with responsibility!


Related Articles

Interviews & Editorials


NSoft's Top Virtual Betting Games: A Revenue-Boosting Trio

Get an insider's look at NSoft's top-performing virtual games: Lucky Six, Roulette, and Spin and Win. From innovative gameplay mechanics to revenue-driving features, learn how each game can offer unmatched player engagement and profitability for operators.

Learn more



Superbet Romania features NSoft’s Roulette and Virtual Penalty Shootout

Superbet Romania recently added NSoft’s second most popular game, Roulette and Virtual Penalty Shootout, into its online channels.

The players of Superbet in Poland and the ones in Romania have already recognised this newest addition to NSoft’s hot game portfolio.

Learn more

Interviews & Editorials


NSoft debuts Lightning games: Shaping the future with Lightning Roulette

Lightning games are a new category of virtual games that we offer in our portfolio. They are designed for web and mobile channels in order to provide a better user experience to online players.

by Josip Vrbic, NSoft's Managing Director, Product Games

Learn more

Didn’t Find What You’re Looking For?

Our team will be happy to guide you through our products and services.

Contact us