Interviews & Editorials

The Most Popular Roulette Strategies & Their Business Implications


NSoft is launching Power Roulette soon, a new take on classic online roulette with extras like Power Numbers and Free Rounds, boosting the excitement without cranking up the risk for operators. This game's a standout with wins up to 2500x your stake, a leap from the usual 36x, yet it keeps the volatility in check, balancing big win potential with consistent operator margins.

As we count down to release (you can get on the waitlist here), here’s a peek from my analysis of how roulette and business strategies intersect: players mix it up from cautious plays to bold bets, all affecting software dynamics and operator profits in interesting ways.

A Closer Look at Popular Strategies #

Roulette strategy

Now, I want to make it clear: there's no winning strategy for roulette that holds up in the long run, but players do go for strategies that match their style, from cautious to bold. Let’s break them down:

Martingale is the comeback kid of roulette strategies. Players double their bet after every loss, so the first win recovers all previous losses plus a profit equal to the original bet. From a business perspective, it's a double-edged sword. It can lead to high volatility in player betting patterns, meaning our systems need to be robust enough to handle these swings.

Less aggressive than Martingale, D’Alembert is a gradual climb that only works on even bets, like red or black. Players increase their bets by one unit after a loss and decrease by one unit after a win. It's a strategy that appeals to the cautious player, which for us means longer play sessions and more consistent betting patterns.

With Fibonacci, things get a bit more intricate. This strategy uses the famous Fibonacci sequence, where each bet is the sum of the two previous bets. It's a fascinating interplay of mathematics and chance, and from our standpoint, it highlights the importance of having a mathematically sound, yet engaging game design.

Based on the chaos theory, the Andrucci strategy bets on the idea that numbers will eventually balance out. Players might choose a number that hasn’t come up for a while, expecting it to appear soon. It’s a bit of a wildcard strategy, but it adds an exciting unpredictability to the game.

Also known as the cancellation system, Labouchere is for the strategist who loves a good plan. Players set a goal for how much they want to win, break that amount into smaller bets, and work their way through the list. This can lead to prolonged and engaged sessions as players are deeply involved in their own betting patterns.

The optimist’s Martingale, Paroli involves doubling the bet after a win, rather than a loss. It’s a ‘strike while the iron is hot’ approach that can lead to big wins and, consequently, big engagement and excitement for players.

The Business Implications #

Business implications of roulette strategies

So, what does this all mean for us in the business? It's more than tweaking game mechanics. It's about understanding player behavior and its economic impact. Here's what game developers, operators and marketers should focus on:

Player lifecycle & value: Think about it—strategies like the Martingale or Fibonacci aren’t just betting patterns; they're a way to keep players coming back for more. The key is to design games that encourage players to stick around longer, boosting their value to us without tipping them into frustration.

Smart risk management: Have you ever heard of high rollers going all in with the Martingale? That's high stakes for them and for operators. Big wins are great for headlines, but the real art is in balancing the books. We need a solid risk management strategy to keep things exciting for players while ensuring that operators stay profitable. It’s about offering the big-win potential without letting the risks run wild.

Tailoring game design: Understanding roulette strategies isn’t just gambling mathematics; it's about using this knowledge to craft games that resonate with different player styles. Whether it’s catering to the pattern-seekers or the risk-takers, the goal is to make games that players feel are made just for them.

Marketing & player acquisition: Knowing which strategies our players gravitate towards can sharpen our marketing edge. It's about speaking their language, highlighting how our games cater to their strategy of choice. This isn't just about attracting players; it's about drawing in the right kind of players—those who will find a home in our gaming ecosystem.

Keeping it responsible: Amid all the strategy talk, let's not forget the importance of responsible gaming. Incorporating these strategies into business efforts doesn't mean encouraging reckless gambling. We're here to create a space where customers can enjoy their favorite strategies without going overboard, thanks to tools and features that help manage their play.

Balancing the Wheel #

In a nutshell, as game mathematicians and strategists, our job is more than making engaging games. We are the architects of a gaming experience that respects the player's intelligence, caters to their strategies, and prioritizes their well-being. That’s why we have measures like betting limits, educational resources, data analysis, and ethical design to make sure iGaming stays fun and fair.

It's all about balancing the excitement with responsibility!


Marko Galic

Marko Galić

Game Mathematician & Project Manager

Marko joined NSoft in 2020 with a Master's degree in Actuarial and Financial Mathematics from the University of Zagreb. His strong foundation in mathematics, economics, and law enables him to excel in game development by understanding its wider business implications.

Related Articles

Interviews & Editorials


NSoft's Top Virtual Betting Games: A Revenue-Boosting Trio

Get an insider's look at NSoft's top-performing virtual games: Lucky Six, Roulette, and Spin and Win. From innovative gameplay mechanics to revenue-driving features, learn how each game can offer unmatched player engagement and profitability for operators.

Learn more



Superbet Romania features NSoft’s Roulette and Virtual Penalty Shootout

Superbet Romania recently added NSoft’s second most popular game, Roulette and Virtual Penalty Shootout, into its online channels.

The players of Superbet in Poland and the ones in Romania have already recognised this newest addition to NSoft’s hot game portfolio.

Learn more

Interviews & Editorials


NSoft debuts Lightning games: Shaping the future with Lightning Roulette

Lightning games are a new category of virtual games that we offer in our portfolio. They are designed for web and mobile channels in order to provide a better user experience to online players.

by Josip Vrbic, NSoft's Managing Director, Product Games

Learn more

Didn’t Find What You’re Looking For?

Our team will be happy to guide you through our products and services.

Contact us