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D1

D1 kiosk: Stark's desk-mounted, high-performing, customizable betting solution.

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T-1000 PRO

T-1000 PRO: A high-tech, secure betting terminal with AI surveillance. More than a kiosk—it's the future of betting.

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NSoft's editorial policy: accurate, engaging, ethical.

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Search results for articles tagged with

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Interviews & Editorials

25.03.2024.

The Basics of Gambling Math Every Operator Should Know

Essential gambling math for every betting and iGaming! We break down key concepts like probability, house edge, and volatility, showing you how to apply them to create engaging, fair games and ensure your platform's profitability.

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Interviews & Editorials

22.02.2024.

The Insider's Guide to RTP: Everything You Need to Ace Betting Economics!

Learn what RTP (Return to Player) means, why it's important for player engagement and operator success, and how understanding it can change your business strategy for the better.

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Interviews & Editorials

07.02.2024.

The Most Popular Roulette Strategies & Their Business Implications

The business behind roulette strategies: see how tactics from Fibonacci to Andrucci shape player engagement, game design, and operator margins in the iGaming landscape.

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Interviews & Editorials

04.10.2023.

Your Guide to the Top Betting & iGaming Events Worldwide

Explore the top iGaming events worldwide. From SiGMA to G2E, discover where industry insiders gather for unparalleled insights and networking. Stay ahead of the game with our essential roundup.

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Interviews & Editorials

03.10.2023.

Why Omnichannel Matters in Betting and iGaming

Discover the transformative role of omnichannel in betting and iGaming. Enhance user experiences, retain customers, and drive success. The future of the game is integrated.

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Interviews & Editorials

12.09.2023.

How to Start a Successful Betting Business

Thinking of launching a betting business? Dive into our guide for crucial steps from navigating legal complexities to choosing the right tech and mastering marketing strategies. Get on the path to success.

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29.08.2023.

Streamlining Sportsbook Operations: The All-in-One MTS Solution

Dive into the future of sportsbook management with Managed Trading Services (MTS). Learn how MTS automates odds, elevates user experience, and maximizes efficiency in the dynamic world of sports betting.

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Interviews & Editorials

21.08.2023.

Starting an Online Betting Business: A Beginner's Guide

Embark on your online betting business journey with our expert guide. Discover the ideal platform provider, smart budgeting strategies, key licensing insights and everything else you need for a successful start.

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Interviews & Editorials

21.08.2023.

Strategizing Success: Business Models Driving the iGaming Industry

Unpack the iGaming industry's strategies: the power of direct-to-player platforms, the backbone of backend solutions, and the game-changer that is affiliate marketing. Dive in, get insights, and grasp how to navigate and win in this fast-paced world.

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Interviews & Editorials

12.06.2023.

The Future of iGaming and Betting: 9 Key Trends Shaping the Industry

Dive into the exciting world of iGaming and betting as we explore 9 key trends that are reshaping the industry. From live dealers and virtual reality to the expansion of markets, discover what the future holds for this dynamic and rapidly evolving sector.

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News

07.06.2023.

Introducing 7Animator: NSoft’s Innovative Visualization Tool

Introducing 7Animator, a cutting-edge visualization application. Developed to simplify the creation of promotional slideshows for Seven devices, it empowers businesses with an easy-to-use platform. With its versatile features and robust compatibility, 7Animator enables our clients to integrate diverse assets, control content runtime, and customize each display for their customers.

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Interviews & Editorials

06.06.2023.

Understanding the Core Components of Betting and iGaming Industry

Explore the components driving the meteoric rise and unwavering appeal of betting and iGmaing industry. From digital platforms to brick-and-mortar establishments, discover the interconnected elements shaping this dynamic $92.9 billion industry.

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News / Interviews & Editorials / People@NSoft

25.10.2022.

Dario Jurcic, CEO on NSoft’s people and culture

The lifelong experience of Mr. Dario Jurčić, CEO of NSoft, has contributed a lot to his successful career at NSoft. We discussed why people are companies' most important assets, how ambitious and talented young people can fit into NSoft, and a fantastic internal culture that recognizes and rewards work.

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Interviews & Editorials

29.08.2022.

All About Gems: Operators, Up Your Casino Slot Game!

Dive deep into NSoft's All About Gems slot game. From high RTP rates to innovative features designed to boost player engagement, discover how this gem can be your next big game-changer. Tailored promotions, immersive gameplay, and the latest updates await.

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News / Events

26.08.2022.

SBC Summit Barcelona 2022 - NSoft to proudly participate as an Event Sponsor

NSoft is one of the sponsors of the upcoming SBC Summit Barcelona and nominated in three categories.

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News

08.07.2022.

Betting industry recognition: Three SBC Awards 2022 nominations for NSoft

NSoft has been shortlisted in three categories for the prestigious SBC Awards 2022. SBC has been recognizing and rewarding expertise and innovation in the betting and gaming industries for the last nine years.

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Interviews & Editorials

12.04.2022.

Pirate Chest - Every Good Slot Has a Great Story to Tell

PIrate Chest - An exciting journey into the unknown in search of the winning slot combo.

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Interviews & Editorials

30.03.2022.

A classic fruit slot with a ray of neon light

Fruit slot machines are iconic games that you will always find on a casino floor or online casino sites. Obol to casino icon, Classic Neon becomes one of NSoft’s most-played casino games.

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Interviews & Editorials

13.02.2022.

All about Sportsbook platform

NSoft is an omnichannel, turnkey betting and gaming supplier. We could never dare to dream big without a seamless Sportsbook solution and, more importantly, a modular platform and constant process of adaptation and upgrade.

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Interviews & Editorials

09.02.2022.

NSoft exceeds growth expectations, delivering strong Q4 2021 results

The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the Q4 2021 was a worthy closure.

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News / Interviews & Editorials

24.01.2022.

NSoft Taps Optimove as CRM Marketing Solution for its Operator Portfolio

The betting and gaming supplier is set to use Optimove CRM marketing solution in a bid to boost player lifetime value, boost retention rates, and significantly scale multichannel personalization.

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Interviews & Editorials

06.12.2021.

How technology changes the betting industry’s base layer

In a joint interview for the iNTERGAMINGi Drazan Planinic, COO at NSoft tackled some important topics like AI, big data analytics and CRM marketing in relation to betting business operations and the decision-making process.

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Interviews & Editorials

29.11.2021.

NSoft: Exploring growth opportunities on Colombia’s iGaming market

The Colombian sports betting industry is expected to experience major growth with mobile betting leading the way. The main advantage of placing online sports bets is that the country does not tax online winnings. NSoft’s Regional Sales Manager, Mr. Carlos Roberto Vargas explains why Colombia is one of the safest betting environments in Latin America.

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Interviews & Editorials

29.07.2021.

NSoft business overview - 2021 summer edition

Doing Business in Q2 2021 by Dražan Planinić, NSoft COO

  • The exceptional first quarter of the year is followed by the equally promising Q2
  • Lucky Six, Greyhound Races and Roulette are still the most popular games
  • The casino team is announcing hot autumn in terms of new releases

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Interviews & Editorials

15.07.2021.

Advantages of NSoft's Turnkey Sports Betting Solution

NSoft is a B2B software provider offering a complete package for the betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.

By Ana Sović, SVP Business Operations

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Interviews & Editorials

06.07.2021.

NSoft Sales Operations - the engine that keeps the Business unit running

NSoft's Sales Operations team is composed of only four women, who are responsible for monitoring all the internal and external/client changes and innovations. They manage and nurture continuous communication with clients, while also building and maintaining highly successful business relations with 150+ clients worldwide.

By Vedrana Marić, VP Sales Operations

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News

03.06.2020.

NSoft and Sportradar to join forces: Global promotion of Vision System

NSoft and Sportradar have extended their existing cooperation, with an additional agreement signed defining the scope of the collaboration which is dedicated to global product awareness of the NSoft developed Vision software.

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Interviews & Editorials

24.04.2020.

Ivo Marinovic, NSoft: The enduring appeal of Lucky Six

Ivo Marinovic, NSoft Product Designer on Lucky Six history and the development, features and design of this never-fading attraction to the punters. Lucky Six proved its show-stopper features during COVID-19.

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Interviews & Editorials

16.04.2020.

Gaming industry - Agile Marketing in times of COVID-19

Unlike the financial crisis of 2008 when most B2Bs have played intact and remained silent marketing-wise, nowadays marketers have chosen merely to adapt the marketing strategy to the unexpected new rules in the industry.


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Interviews & Editorials

11.03.2020.

NSoft regulatory overview - market expectations in 2020

Zlatan Omerspahic, Head of NSoft's Legal and Compliance has given the regulatory overview for SBC focusing on 2019 highlights and 2020 outlook.

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Interviews & Editorials

08.03.2020.

Women in iGaming business: Danijela Krezic

Fueled by caffeine and passion, Danijela’s morning networking is focused on achieving something fresh and new for NSoft’s business - she is a dedicated mother of two sons, a wife and a business owner in her early thirties.

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Events

05.03.2020.

NSoft – the silver sponsor of Prague Gaming Summit

NSoft will actively participate at the Prague Gaming Summit 2020, for the second year in the row, first out of four major events organized by European Gaming Media and Events.

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Interviews & Editorials

03.03.2020.

NSoft’s Sportsbook Self Managed - Setting the industry standards

In recent years, NSoft has been recognized as one of the fastest-growing companies among the betting software providers and has been validated by Deloitte, which has ranked NSoft as one of the 50 fastest growing IT companies in Central Europe for three years in a row.

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Interviews & Editorials

23.01.2020.

Making the most of In-Play Betting with NSoft

Drazan Planinic, NSoft’s CPO, shares his thoughts on the importance of In-Play Betting as the fastest growing betting medium.

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Interviews & Editorials

20.12.2019.

NSoft's year of growth and plans for 2020

As we move to 2020, the minds of many are focused on what developments the new year will bring, especially when reflecting on how much has changed in recent years.


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News

07.12.2019.

NSoft Global: The importance of expanding

NSoft made international growth one of its investment priorities for 2019. Looking ahead to the year’s end the global expansion plan is smoothly reaching its targets on the world’s largest markets.

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News

17.10.2019.

NSoft shortlisted in three categories to SEG Awards 2019

After the online public voting stage for this year’s SEG Awards to be presented in Milan at the upcoming European Gaming Congress, the official list of the nominees has been announced.

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Interviews & Editorials

29.08.2019.

Karlo Kralj - sharing thoughts on CEE markets

Romania has one of the most extensive gambling markets in Southeastern Europe, with its all sectors regulated. The gaming market has undergone significant reforms in recent years.

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Interviews & Editorials

27.07.2019.

NSoft on ICE Africa 2019 - when the potential translates into demand

In-play, mobile, virtual games, eSports and artificial intelligence are just a few of the digital trends driving the worldwide sports betting industry - NSoft offers it all, and much more, in its product portfolio palette.

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Events

21.06.2019.

NSoft to attend World Gaming Executive Summit

NSoft is announcing its participation at “the must-attend event for the C-levels of the gaming industry” that is going to be held on 2-4 July 2019 in Barcelona.


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News

09.06.2019.

CEEG Awards: NSoft shortlisted in two categories

European Gaming Media and Events has announced this year’s nominees for the CEEG Awards in 20 categories. NSoft is shortlisted in two B2B categories.

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News

27.05.2019.

NSoft has integrated Merkur Gaming’s casino games onto Balkan Bet’s web

NSoft, an award-winning internationally recognized software solutions provider for the betting industry, has integrated Merkur Gaming casino games onto Balkan Bet`s web.

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News

10.05.2019.

Cryptocurrency exclusive platform Playbetr to offer NSoft`s Sportsbook solution on its web

NSoft`s Sportsbook solution (Pre-Match and In-Play Betting MTS) is now available to the players via Playbetr web.

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Interviews & Editorials

24.01.2019.

NSoft: The Leader in Omnichannel iGaming Innovations

NSoft offers omni-channel platform with unique in-house products customized for our partners across the world.

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News

09.01.2019.

NSoft and Fortuna to debut with Lucky Six in Czech Republic

Lucky Six, NSoft’s premium draw based virtual game, has found its way to the Czech Republic audience.

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News

05.10.2018.

NSoft is shortlisted in two categories to SBC Awards 2018

Provider of omnichannel content solutions for gaming and betting operators worldwide, NSoft, has once again been shortlisted for the SBC Awards.

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News

02.02.2018.

Introducing our new Brand at ICE Totally Gaming 2018

Celebrating the 10th anniversary milestone, we can proudly state that NSoft has established itself as one of the leading gaming software providers. Our company creates the highest quality software that is driven by data, analytics, research and intuition.

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News

28.11.2017.

NSoft is shortlisted to SBC Awards 2017

NSoft has been shortlisted for the SBC Awards 2017 in the category of Best Virtual Sports Product and has joined the very best companies in 2017.

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