STARK Solutions delivering exceptional customer experience and satisfactionStories | 17 Sep 2018
STARK Solutions enables you to bring your money-making games to your self-serve terminals throughout a powerful hardware defining your brand as a key strategic partner.
It’s a high tech terminal solution company that will enhance your business performance and provide you with a secure player retention product.
We had an opportunity to share thoughts with Mr. Marin Coric, CEO of STARK Solutions. He’s been part of NSoft groupation for the past 8 years, entering the world of design and working as the Chief Product Officer. As the company grew the ideas became numerous, and one of them was to have a terminal that would be compatible with the NSoft’s software. Mr. Coric was a logical choice to coordinate this project. Having an in-house production of terminals provided NSoft with an extra mile in front of the competition and STARK became a trusted partner for reputable providers such as Ardent Group, Arland Gaming Solutions, Stanelybet and numerous others.
In-depth market research at that time has revealed unused potential that was to fit Stark’s ambitions. Betting Terminals were always pushed aside and neglected. An almost immediate idea was to create alluringly designed terminals that would attract players and consequently became the bridge between Gambling and Betting industries. Mr. Coric confirms: ‘’Upon receiving the market research results we noticed that the existing design might be an obstacle preventing terminals to reach customers much more frequently. The current terminals’ offer is, simply, not in line with the rest of the betting and gaming industry, thus we decided to follow that hunch. From this perspective, it was the right choice. Nevertheless, in the past two years we have proved our initial premise – players do react much better to the more appealing design.
What makes us different – alluring design and powerful performance
The design and dedication to details. That was STARK’s biggest quest from the beginning – to dedicate clear purpose to every button and to be player friendly. Mr. Coric explains the logic behind: ‘’Every single segment of our terminals has been planned with a purpose, f.e. All terminals’ are leaned towards a player for 4 degrees – in order to remove all the potential obstacles that player might have while playing. The reason why the lights are on the lower part of the terminal is to attract players and not impede their betting process. The betting moment is also player adjusted – screens are sloped to enable optimal usage of an average height person. Regarding the internal components the imperative was that its performance and simplified servicing must excel everything else. Mr. Coric emphasizes: ‘’The request I have made to STARK engineers was to make it as great on the inside as it is on the outside. The requirement to succeed was clear – to enable fast onsite device repairment or certain part replacement by the customer. And we have succeeded, that’s where we’ve put our greatest effort in and we’re proud of the final result.
STARK in numbers
The guiding idea was to make something extraordinary, to make an exclusive brand, something that will reflect quality at its first glance. That’s how the idea of Self Service Betting Terminal T1000 was born, and it was a success due the fact it was a middle class terminal regarding the market prices, but the terminal itself was definitely not a middle class – it can be compared to the most attractive terminal series on the market.
Mr. Coric speaking about markets where STARK is present says: “ We predominantly operate on western markets, western parts of Europe, but we are also present in CEE. I think we have managed to offer quality at reasonable price – not only that we offer the terminal but also our technical support and logistics in the background. We are currently shipping Self Service Betting Terminals to an evolving and promising market of Columbia and continuing to serve our customers. Our market presence is expanding daily and the future holds only more opportunities for us.
STARK at ICE 2019
An interesting fact is that STARK has been improving T1000 continuously and on ICE 2019 the final version is to presented. Sharing thoughts about upcoming ICE 2109. Mr. Coric says: ‘’ I’m almost never completely satisfied with a product, but in this case I must admit that this final touch will make T1000 one of the most appealing terminals on the market. It’s our goal to present our exclusive version of Atom terminal that until ICE 2019 should be in serial production.
Wall T, that was presented as a concept product until now, is now already a selling product. It is terminal that fits smaller spaces – flexible enough to be put either on a wall or a counter. The goal was to save space, but to preserve all specific features demanded by the industry. Although it is compact and smaller it contains all features of a ‘’normal’’ terminal, it can accept bills, features pay in and pay out system and coin acceptor. Apart from that, in cooperation with NSoft, we are currently working on a new, revolutionary project for betting industry. It should be presented on ICE. I must emphasize that both, STARK and NSoft are always willing to take risks of exploring and innovating new products so I won’t give you further details on this project. Let’s keep this healthy dose of anticipation until the ICE 2109.